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Successful
eMail Marketing
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Basics
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Effective
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Frequently Asked Questions
How do I find a reliable web host provider? Select a provider that meets your customers need for security and convenience.
Can I use a contest to promote my website? Contests can also be a way to step into legal trouble if you are not careful.
How do I build an international website?
Create a global, multilingual business website with these video tips on marketing internationally.
How do I create on-line coupons?
Coupons are an effective tool to attract customers. Here are legal tips to avoid coupon fraud.
What's up with “niche” web marketing?
Use customer surveys to target the consumer's needs and increase your website traffic.
eMail Marketing
Video
The power of relationships & connections
A firm’s most valuable customers are not those who buy the most. Instead, customers who refer new business are worth as much as the big spenders...
Creating a Database
Quality over Quantity is the rule when it comes to creating an e-mail database to stay in touch with customers and prospects.
Maintaining Your Business Database
Building your business database is not enough. It takes maintenance to build trust and create connections between your enterprise and potential customers.
Compelling Content is Essential
If you want to drive repeat business from customers, increase conversion of prospects to customers, and increase market awareness for your business --this segment is a must see!
Articles
Keep Your Customers with E-mail
Improve your relationships by employing a communications strategy.
Master Your Communications Plan
Staying on message can deliver immediate and long-lasting results
The Recipe for Excellent E-Newsletters
Four essential ingredients for email newsletter success
Stop, Breathe, and Strategize
Print out this article, turn off your cell phone, walk away from your computer, and find a place where no one can find you. Take a couple of deep breaths and think about your email marketing communications strategy for 15 minutes
US Email Marketing Forecast 2009-2014
The independent research company is forecasting e-mail marketing spending in the United States will reach two billion dollars by 2014.