If you have retail storefronts, driving foot traffic is a big part of your business. EOtv has tips to get customers in your store to increase sales and boost business.
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EOtv presents tips to use customer research to increase your business and gain customer loyalty.
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Author John Heppenstall was inspired at an Entrepreneurs' Organization conference to write his book, "The New Sales Oxygen." John sits down with EOtv to talk about the book and give his tips on turning a website into the extension of your sales process and pitch to shorten the sales cycle and close the deal faster. This segment brought to you by EOtv.
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Building a successful company brand can sometimes feel like an impossible task. The brand has to reflect your target audience, fit into your target market and be relevant throughout the life of your business. This segment is brought to you by Entrepreneurs' Organization.
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Audio-Only-Podcast- A business helping companies engage in conversations with their customers is recognized for socially responsible business policies.
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Offering a specialized product or service can set you apart from other businesses. But does it limit you too much? One entrepreneur talks shares her start-up success strategies.
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Don't get caught unprepared when you've got the spotlight.
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During tough economic times it is important to continue networking and making connections
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Marketing should not be considered a frivolous expense when times get tight.
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If you’ve got a limited marketing budget, online advertising can be your best friend, because it lets you track your conversion rates. EOtv's Randell Mauricio tells us how one business owner in Australia brings in business through Google Adwords. This segment provided by the Entrepreneurs’ Organization.
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The annual Online International Virtual Assistants Convention offers an independent business owner a chance to get clients from all over the world.
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One of the Web's most successful marketers is talking to small business! Yanik Silver's Undergound 5 Online Seminar brings together Internet masterminds who are making millions on the Web. Yanik sat down with SBTV.com's CEO,Susan Wilson Solovic to share insight for small business owners on Internet success strategies.
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Audio-Only-Podcast- As Senior Manager, Franchise Partner Programs at Constant Contact, Kevin manages the Company’s franchise program, where he is responsible for recruiting and on-boarding Constant Contact franchise business partners. In his role, Kevin manages partner integration projects, educates franchises around email marketing best practices, and collaborates with franchisors around the creation of email marketing campaigns. Kevin is a member of the Information Technology Committee of International Franchise Associations.
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Audio-Only-Podcast- As Senior Manager, Franchise Partner Programs at Constant Contact, Kevin manages the Company’s franchise program, where he is responsible for recruiting and on-boarding Constant Contact franchise business partners. In his role, Kevin manages partner integration projects, educates franchises around email marketing best practices, and collaborates with franchisors around the creation of email marketing campaigns. Kevin is a member of the Information Technology Committee of International Franchise Associations.
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SBTV.com features Skull Candy, a lifestyle company that specializes in audio headphones and action sports accessories.
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Hoovers has information on over 28 million companies and executives. Now you can retrieve that information from your smartphone.
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From personalized stationary and postage with your company logo to DVD marketing kits, Hewlett Packard online small business resources will make you week in the knees! Check it out at www.hp.com/create
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SBTV.com Tech Guru, Mario Armstrong, talks to Tara Dunion, CEA's Director of Event Communications, about the amazing opportunities available to small business owners at the Consumer Electronics Show.
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Hoovers Vice President of Business Development, Heidi Tucker, Talks to SBTV.com about the value that Hoovers Business Directory provides for all businesses.
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High-Tech LED Billboards Display the Shape of Things to Come for Ads
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A killer marketing idea at one of the largest trade shows in America leaves a lasting impression. How worthy is your brand- when it comes to customer loyalty? See how far some people will go get a free set of tires.
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Small Business attendees at the annual Council of Smaller Enterprises conference share how they are weathering the tough economy.
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The Gift and Home Channel is a video based internet site providing information to independent retailers, gift shops and boutiques, to help them grow and prosper. President Leslie Nathan Street discusses how this website fulfilling an important need for small businesses across the country.
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The Gift and Home Channel delivers two brand promises, “Immediate results from day 1” & Start your day with GHC. In this segment, President Leslie Nathan Street explains how these promises are helping independent retailers grow and prosper.
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So what are your pain points? No- not physical pain, the painful parts of your business. Retail experts from the Gift and Home Channel offer their advice on how to ease those small business aches and pains that come with growing.
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The political process can pay off with higher profits and increased visibility for your business.
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Actress turned entrepreneur, Alyssa Milano, is taking on a new role as fashion designer for her new sports related clothing line..Touch.
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Many participants of Phil and Heidi Kerner’s Erie Small Business Alliance, or ESBA would say that Speed Networking is the only way for them. And why not, after only a couple short hours they will have collected 20 new contacts.
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Find out how you can still maintain your professional image and wear eco-friendly fashions.
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Whether it’s unexpected road construction or a natural disaster you need to make sure your business is prepared.
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Wayne McIntyre is the WINNER of the Sam's Club/SBTV/NFIB $100,000 Small Business Makeover.
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Small Business Loan Options and Tips. Finding the right loan for your small business can be hard work. Christopher Hurn, an expert in commercial capital gives some helpful tips on how you can get the best loan for your business.
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An award winning entrepreneur shares tips on running a fast growing company. There are some time tested strategies for building a fast growing businesses according to one entrepreneur with a firm on the INC 500 list.
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The nation's credit crunch is impacting small business and their access to loans and growth capital. Chris Hurn, a successful 504 lender shares his perspective.
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Audio Only - Podcast - Diane DiResta - In this, the sixth installment of Knockout Presentations podcasts, Diane explains the importance of "Getting to the Point" in your presentation. A lack of focus can turn your presentation into a confusing maze of information. Use some of Diane's secrets to streamline your presentation and get your point across.
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Research shows that over five-and-a-half million workers over 50 are self-employed, creating Boomer Businesses Jeff Williams discusses the most popular ways to start a business after the age of 50.
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This woman owned business struck the million-dollar mark within their first year and they did it through purse parties! They reveal their secret to instant success through direct marketing.
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Is it time to rethink your transporation costs and methods? New technology, grants, tax incentives and community support are making it easier to go green on the road.
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Microsoft Office Live Small Business presents Vision to Venture, featuring smart and simple strategies to make your business a success!
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Vision to Venture, The event for women entrepreneurs, is coming soon to a city near you!
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Audio Only - Podcast - Diane DiResta - In this, the fourth podcast in the series "Knockout Presentations", Diane gives advice on ways to recover from public speaking mistakes. Learn to plan for the worst and make your next presentation a Knockout!
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More than 71 million U.S. households own a pet. One animal lover has found a way to put his love to animals to work.
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As a small business owner, you wear many hats, and one may be the head of shipping. Learn what you need to increase productivity and keep shipments moving smoothly from one of the nation's top shipping experts.
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You can control your small business shipping costs with a few cost-cutting measures. SBTV.com's Ivy Hartman gets expert advice from Mark Taylor, Chief Logistics Office of RedRoller.com. Mark has 30 years experience in the shipping industry.
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Audio Only - Podcast - Diane DiResta - In this, the third podcast in the series "Knockout Presentations", Diane goes over some of the top public speaking mistakes. Learn to avoid some common public speaking pitfalls to make your next presentation a Knockout!
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Audio only - Podcast - Diane DiResta - Everyone is a public speaker! Diane DiResta is an internationally recognized expert on the fine art of public speaking and commanding more influence at work. Through hands-on training and coaching, she gets people exercising greater influence in every business situation, with audiences of one to 1000. In this podcast Diane focuses on what are the "Speaking Myths" and how to overcome them for a "Knockout Presentation".
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Audio Only - Podcast - Diane DiResta - Internationally recognized expert on the fine art of public speaking and commanding more influence at work. Through hands-on training and coaching, she gets people exercising greater influence in every business situation, with audiences of one to 1000. In her second expert podcast, she talks about the top public speaking myths.
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What are your customers thinking? An expert on creating lasting connections gives you tips to move your business closer to customers by asking the right questions.
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Are you ready to power up your small biz sales online? Creative content that grabs your prospects and customers is essential according to Eric Groves, Senior V.P. Constant Contact
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Tailgating won't be the same with the introduction of the freedom grill. Learn how one small business owner obtained a patent and a great final design, then brought his product to market in a relatively short period of time.
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The Specialty Equipment Market Assoc. (SEMA) held a speed networking event at their annual convention in Las Vegas. In this segment, participants offer great advice for women in any male dominated industry.
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Four key concepts from Indy Race Car Experts can apply to any small business. Check out the exclusive interview with celebrity racer Danica Patrick.
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The SEMA Show in Las Vegas is the place to be in October if you are in the automotive industry.
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Delia Passi shows us how to fill the need for women consumers. As a product or service provider it’s your job to identify her needs, preferences, challenges and experiences early in the sales process and throughout the course of the sale.
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No matter who you’re selling to, or what you’re selling, every sales professional is looking for the right formula to close the sale. Closing a sale with a woman is like reaching an agreement. It may sometimes feel that closing a sale with a woman is challenging, but really, it’s just a different process. Delia Passi shares her tips for closing the deal with women.
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Don't close - come to an agreement with your female customers to make them feel good about this commitment. Reassure and reinforce benefits as solutions. Delia Passi tells us that asking for a commitment from her takes nothing more or less than reassuring her that your “agreement” will meet her needs.
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Delia Passi explains the importance of gathering information to position your product or service to meet a woman's needs
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How long does it take for you to introduce yourself to a client, customer, or prospective business partner? You say hello, smile, tell them your name, and extend your hand...If the person you’re meeting for the first time is a woman, she’ll have already decided whether or not she’s going to be comfortable doing business with you.
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Delia Passi of WomenCertifed and author of Winning the Toughest Customer explains the need to really understand your female customers for successful business relationships.
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Delia Passi says empower your women customers with information. Women appreciate a salesperson that is knowledgeable and secure, but not arrogant. Your confidence should result from having in-depth knowledge and mastery of both your products and services and her needs and concerns.
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Delia Passi explains the difference in the way men and women communicate. Understanding this difference can help create more successful business relationships.
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You have the commitment - what next? Delia Passi explains how to keep women customers.
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First impressions are formed in less than a minute. Remember that the sale begins before you say hello. Are you surroundings inviting? Is she greeted when she walks in the door? What about you? Are you well dressed and groomed? Delia Passi discusses how to make a great first impression.
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Most business owners think they know what their customers think and want. They also believe they understand their competitve advantage. Jaynie Smith, an expert on defining competitive advantage tells SBTV.com's Susan Wilson Solovic, most CEO's don't know what their competitive advantage is.
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When it comes to sales, what's your tie-breaker? What are the three most important things to your customers? Jaynie Smith, President of Smart Advantage, discusses how to find these answers through marketing research and the ROI of unbiased research.
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Why us? Do your sales people know the answer to this question? What's your competitive advantage that has nothing to do with price? Can your sales people make the case to get the sale? Learn why Jaynie Smith says sales people are made - not born - and how to arm your sales force with the tools they need to successfully sell your competitive advantage.
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There's a new trend in franchising - importing successful business models into the U.S. Franchise consultant Dick Rennick describes some of the challenges foreign franchises face in the U.S.
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You've opened a franchise, now what? Where and how do you attract customers? Franchising consultant Dick Rennick offers practical suggestions to build a loyal following to your business - good advice for any entrepreneur.
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Best Way To Search For Franchises. Franchise expert Dick Rennick discusses the best ways to research and find the best franchise for you.
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Franchises: A Booming Business. Many Baby Boomers are purchasing franchises as either second careers, or as business opportunities into their retirement. Franchise mentor Dick Rennick discusses franchise opportunities for older entrepreneurs.
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Coupons can attract new customers and increase sales, but there's always the risk of becoming a target for fraud. Attorney Cliff Ennico discusses issues related to both online and offline coupons.
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Testimonials can be wonderful traffic generators to your site, bringing new business your way. However, there are some steps you should take to avoid conflict and negative repercussions.
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And The Winner Is.....Contests can be a useful marketing tool to bring attention to your business, attract new customers, and increase sales. They can also be a way to step into legal trouble if you are not careful. Attorney Cliff Ennico discusses how to keep your small business contests legal.
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What's Right for Writers. Before you hire a freelance writer, attorney Cliff Ennico has advice on job titles, taxes, legal contracts, and copyright issues.
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Writer's Rights and Wrongs. Attorney Cliff Ennico provides advice to freelance writers regarding contracts. Learn what are the two most important clauses to include.
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Women Certified. Delia Passi, CEO of MedeliaCommunications, discusses how you and your staff can become women certified and how it will benefit your enterprise.
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Selling to Women. Delia Passi discusses the difference between marketing and selling to women. Learn how men and women differ biologically and socially in the buying process.
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Jaclyn Kostner, author or "Knights of the Tele-Round Table" and "Virtual Leadership," shares advice how small businesses can use webinars to improve interaction with clients and increase their customer base.
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If you've grown your small business to the stage where you think you'd like to offer franchises to others, Dick Rennick has advice to help you expand your brand. Learn what is one of the most common mistakes that franchisers make.
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Shipping Tips. There's a lot more to shipping than just dropping your product in a mailbox. Andrew Field, founder of the first online printing company, shares his thoughts from selecting the right carrier to packing the box.
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Brochures & More. In this digital age, there are still plenty of reasons to create printed materials for your business. Learn how you can have professional brochures at an affordable cost.
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Winning business awards can mean more than than picking up a trophy or certificate. Awards and recognition can help your enterprise grow. The owner of one of the nation's fastest growing firms shares insight on the business benefits of awards.
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That's A Great Idea! It takes more than a great idea to create a big seller in the marketplace. An award-winning inventor offers advice to other product designers.
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Franchising Costs. How much money do you need for a franchise? Franchise expert Dick Rennick discusses start-up costs, financing, and other related issues.
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Dogs In the Workplace. Many small businesses allow employees to bring pets to work. Andrew Field, owner of a printing company, outlines some of the formal rules his company has in place to avoid dog fights in his pet-friendly shop.
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You may be surprised to find that as a small business owner, offering on-site child care can be viable option. Learn more from small business owner Andrew Field.
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Franchises: The Importance of Location. Franchise expert Dick Rennick discusses some of the considerations in selecting a franchise location.
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People vs. Robots. While many more tasks today can be automated, is this always a good idea? Successful entrepreneur Andrew Field shares his insight into when the human touch is better than relying on automation.
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The internet has opened up more opportunities to build a successful business from rural and other far-flung locations. Andrew Field describes how he has attracted a nationwide customer base for his rural Montana printing company.
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Despite the popularity of the internet, a printed catalog is still a very valuable marketing tool. Here are some tips on why you should consider a catalog, how to getting started, and some solutions for some problems you may encounter along the way.
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Mail Your Way To Success. Andrew Field explains why a postcard arriving in your customer's mailboxes is still an effective marketing tool. Learn how to increase the effectiveness of your postcard campaign.
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The $30 Million Website. Andrew Field, founder and CEO of PrintingForLess.com, was the first online printer in 1996. Field shares his secrets for designing an effective website.
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Click or Drive? When it comes to printing, should you rely on an online printer for all of your projects? PrintingForLess.com owner Andrew Field recommends you use a local printer for some of your publications. Learn when and why.
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In a world of e-mails, websites, and voice mails, trade shows offer an opportunity to build customer relationships with face to face contact.
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Growing A New Business. Julie Fishman, creator of the gardener's pouch, describes how she developed an idea, researched the marketplace, and created a new company.
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Michael Gerber, a best-selling business author and consultant, discusses his "In The Dreaming Room" intensive business building experience. Watch and learn how Gerber helps entrepreneurs turn their dreams into reality.
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Create Magic With Public Relations. How do other companies attract media attention? Learn what elements to include in your news releases.
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Business Is Going To The Dogs (and cats, too.) If you love animals, there's money to be made serving the needs of pet owners. Here are some ideas that may work for you, including a company called Groomingdale's.
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Are you standing still while your competitors pass you by? John Winsor, author of "Spark," explains how to tap the innovator in all of us and succeed through co-creation. Programming provided by Cisco BizWiseTV.
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Janelle Barlow, author of “Branded Customer Service: The New Competitive Edge.” shows how to turn excellent customer service into a distinguishing, marketable advantage for your business. Programming provided by Cisco BizWiseTV.
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Winning At The Game of Sales. At the heart of all businesses is closing the deal. Brush up on your selling skills with these tips to keep you on top of your game.
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Avoid Common Mistakes Start-ups Make.. Experts and business owners share words of wisdome and advice to help you successful get your business off the ground.
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Finding Your Ideal Prospect. John Jantsch offers bite size marketing steps to help your business grow. (step 1 of 7 marketing steps)
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Feedback While Being Fed. If you are looking for a way to gather constructive - and truthful - feedback on your business, consider setting up an customer advisory panel.
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The Duct Tape Marketer describes the ways leads are generated and discusses targeted marketing. Learn how to make your phone ring. (step 4 of 7 marketing steps)
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A website is a great place to provide easily accessible information to your present and potential customers but it's not for everyone. Find out if your small business foots the bill when it comes to harnessing the internet.
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Relax. Marketing takes a lot of time. John Jantsch tells you how to create a marketing habit so that your tasks are organized and completed on time. (step 7 of 7 marketing steps)
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Is your idea a great business opportunity? Tim Berry discusses the first step you should take before you launch your business.
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Consumer Reports Magazine found one warehouse retailer to be tops for small businesses. SBTV.COM went inside Sam’s Club to find out what is available for business owners.
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Keeping Out The Copycats: Non-Compete Agreements. If you are worried that your current employees will move on and take your great ideas, technology, or even your other employees with them, watch as Cliff Ennico outlines the basics of non-compete contracts.
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Playing Host To Your Website: Determine Your Needs. You're ready to launch your first website and now it needs a home. If you don't know the first thing about selecting a webhost, watch and learn what questions to ask.
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Your Online Voice: Posting Pitfalls To Avoid. The Worldwide Web may seem like the Wild, Wild West, but there are rules to follow to avoid legal hot water. Attorney Cliff Ennico offers guidelines for your small business website.
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"PrimeTime Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders." Author Marti Barletta focuses on better communications with women and discusses how to leverage GenderTrends. Barletta is the founder of The TrendSight Group, a "think tank" that advises companies on marketing strategies.
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"Scream and Run Naked" author Alison Arnold helps you create a new vision for the future of your business.
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Put the power of attraction to work for your small business. Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and best-selling author discusses how the principals of attraction can help your firm connect with customers.
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Microsoft Office Live Premium: New technology solutions for entrepreneurs. (part 3 of 3)
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Microsoft Office Live Essentials: Smart solutions for small business. (part 2 of 3)
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Microsoft Office Live: Create a great website for free! (part 1 of 3)
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Brochures That Make A Big Impact
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Online surveys are one of the most popular business tools today. Give your clients a reason to answer your survey.
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Does your small business need a postage meter? Are you overlooking an important way to market your business?The cost of renting a meter isn't your only consideration.
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All businesses need business cards and other printed materials but don't kill the trees to build your business. Here are some tips for controlling printing costs and saving the environment.
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What's In A Name? Attorney Cliff Ennico discusses trademarking a company name.
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Some firms have found that blogs increase communication between colleagues, suppliers and customers.
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Your marketing kit should educate potential customers who have shown an interest in your company. Learn how to create more powerful, effective materials.
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One of the most effective and economical ways to build your business is through referrals. John Jantsch shares tips to help you create a power referral machine to rev up your business.
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New business blogs are launched every day. John Jantsch discusses how a blog can attract customers to your business and gives you some tips on how to make your small business blog a useful marketing tool.
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Do your customers and prospects understand what makes your business unique? What about you...do you know what makes your company stand out among the competition?
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Has your small business outgrown your house or apartment?
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Make Your Business the Talk of the Town:
Even if your small business cannot afford an expensive advertising campaign, there are many things you can do for publicity.
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Tips for designing this important marketing tool.
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SBTV.com presents ideas on keeping your small business customers and clients loyal.
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ALIZA SHERMAN Sherman, founder of Eviva.net shares savvy Internet marketing tips to help boost traffic to you site. Niche marketing may be one way to reach new customers.
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Creating Your Core Message. Find a way to differeniate your business in the crowded marketplace. (step 2 of 7 marketing steps)
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Need help with your business plan?
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Dentist turned inventor, Howard Wright is whetting the whistle of consumers worldwide. He shares his story on how he won over contracts with the federal government and other national organizations with his invention.
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Ask the right questions for successful market research and learn about your important customers.
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One entrepreneur’s hobby has become a rapidly growing business that helps make traveling with pets easier: Canine Covers.
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Marketing Materials That Educate. With so much competition in the marketplace, your firm needs to stand out against the others. John Jantsch discusses what to include in your marketing kit and how to tell your story. (step 3 of 7 marketing steps)
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Lead Conversion. Learn how to convert a lead into a client -- without selling. (step 5 of 5 marketing steps)
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Trade shows and business events offer opportunities to market your business. Here are some tips on getting the most exposure for your firm on the exhibit floor.
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The Whole World Or Bust! Building a Website To Go Global, with tips provided by Larel Delaney, founder of www.globaltrade.com.
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Trade shows and industry associations can be great resources for the entrepreneur looking to grow their business internationally.
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The automotive industry and accessories industry is designing vehicles and products for women behind the wheel.
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Two New York dog lovers have turned their passion for pooches into the next entry in the 35 billion dollar pet products market. DogTown Bites offers the next generation of pet treats… that may actually have dog owners begging at the table.
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China is one of the fastest growing markets in the world. In the first of a two-part interview with Mike Corkran, learn some important guidelines for doing business in China.
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China is one of the world's oldest civilizations, yet most of the laws governing business and trade have been written in the past twenty years. In the second of a two-part interview, SBTV gets advice from business expert Mike Corkran who has started and run five successful China operations.
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A new approach to practicing medicine is putting the emphasis on customer service for physicians.
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Home shopping giant QVC is celebrating its 10 year anniversary this summer with its “Decade of Discoveries” road trip. Go behind the scenes in St. Louis.
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The “Ask Us!” program was developed by the National Restaurant Association to help restaurateurs provide nutrition information to diners.
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A new premium called Dining Dough promises to help small firms stretch their marketing budget.
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Chefolio is the first online self credentialing system for culinary professionals and is is linking culinary students and chefs with restaurants and hospitality providers around the world.
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An eBay consignment seller is growing the business through franchising. Find out more about how the industry works and why franchising proved to be best option.
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An award-winning sales coach and a client who is setting sales records share secrets for making the sale.
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Some of the biggest names in business embrace feng shui, the ancient Chinese system of arranging objects. Could it boost your business?
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Tips and techniques to put the media spotlight on your enterprise to help grow your business
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BUZZWORTHY: MEDIA COVERAGE FOR YOUR BUSINESS There are some simple steps to take get media buzzing about your business.
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SMALL BIZ WEB Most small e-businesses turn to a web hosting company for space on a server, technical support, and a reliable internet connection. Learn what questions to ask before you sign a contract.
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AD-VANTAGE: KEEPING YOUR ADVERTISING LEGAL Advertising can be vital to small business. Learn some of the key regulations that must be followed in ad campaigns to stay on firm legal ground.
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NET SALES Details are important in an effective email marketing campaign. Learn tips every marketer should know before clicking on send.
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What is your business brand? A firm with one of the best known names in retail is working to refine it's brand. Learn why branding starts with your customer.
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SALES SUCCESS 'Skill and confidence are an unconquered army.' George Herbert wasn't talking about salesmanship, but he could have. Learn how preparation, confidence, and the right approach can make the sale.
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STEPHANIE BLACK MEDIA RELATIONS EXPERT Find your place in a media saturated world without breaking the bank. Some tips on controlling your image with the press proactively.
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Learn about the power of branding from one of the most respected entrepreneurs.
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